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The New Technological Corporation has a unique economic ``shape'' reflecting its limited capital requirements, low cost of goods, and low cost of product development. Its shape results from the technological leverage created by a small number of ``good ideas'' which have become accepted by the marketplace.

No company has found a way to successfully generate such ideas on a production line. Ideas flow from intermittently talented individuals who are difficult to attract and retain, and it is also difficult to screen good ideas from bad without testing them in the market.

The shape of a New Technological Corporation derives from the chief constraint on its growth, the ability to generate ideas that create its technological leverage. Financial capital is of limited use in accelerating or increasing the flow of these ideas.

Editor: John Walker