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Spending information, not cash

Since a New Technological Corporation's products acquire high retail value by the addition of information to inexpensive raw materials, whenever finished goods can be exchanged at retail price (or even at significant discounts from it) for products and services of other companies, the New Technological Corporation can spend technological leverage as if it were cash: in other words, it can print money.

Incentive programs, contests, exchanges for hardware, co-operative advertising programs: any way at all to use product rather than cash places the New Technological Corporation at a tremendous advantage over any conventional competitor whose cost of goods (most likely involving hardware) is much higher and who derives much less gain from such transactions and may not be able to afford them at all on the scale undertaken by New Technological Corporations.

Editor: John Walker